Bialetti was born in Verbania at the beginning of the 20th century as a metalworking factory; the Moka was born from a brilliant idea, which soon became an icon of home espresso thanks also to extensive advertising campaigns during "Carosello," with the iconic figure of "the man with the mustache." The company takes further steps forward and patents its Bialetti Espresso System, and the Caffè d'Italia line is born. Innovation guides the search for materials, technologies, and new extraction formats. The brand enhances the coffee experience, transforming every moment of consumption into a daily ritual. Design, safety, and practicality are integrated into every product, which has evolved by uniting media phenomena like Bridgerton and Stranger Things with its creations. A complete brand with its lines of machines, moka pots, ground coffee, and capsules. Because essentially "it seems easy... to make good coffee."